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Blog

Software as a Service: What Can It Do For You?

If you’re in the business world, chances are you’ve heard of SaaS, either on a highly involved level, or at least in passing. For those who are still confused as to exactly what SaaS is, let me explain.

SaaS, or software as a service, is any sort of centrally hosted software that is used by customers on a subscription basis. So any time you’re using a program that you don’t personally own, you are using software as a service. Services like Dropbox and Salesforce have become increasingly popular, on both an individual and commercial level, allowing those who use them to have access to the benefits the software provides without having to shell out a lot of money to own the software or worry about hosting space.

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Blog Branding

The Importance of Branding

I’ve been thinking about branding recently, and it struck me how it’s something that is so important, yet often overlooked.

On a societal level, we’re obsessed with brands. The right clothing, the right car, even the right brand of cereal to buy, are all things that we, as consumers, are intrinsically aware of. It seems obvious that dressing in Louis Vuitton versus Old Navy sends very different messages, but why? What is it about a certain brand that communicates so clearly what we like, what type of lifestyle we have, even what type of person we are? Of course, an easy answer is price. Goods that are more expensive are bought by those who live more luxurious lifestyles, but it goes beyond that.

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Blog Business Intelligence

Business Intelligence and Your Business

We live in an era of data, a time where our modern, paperless systems have given rise to a different form of digital clutter. While digital clutter is more environmentally friendly, it can be just as chaotic and challenging to navigate.

As someone who occasionally struggles to keep my personal computer organized, consider the greater challenge faced by businesses dealing with extensive digital management processes like diagnostic reports, financial analyses, payroll calculations, sales records, and more.