It’s time to finally understand The Cloud.
The term is everywhere nowadays – cloud computing, cloud storage, cloud backups – but most people hesitate when asked what exactly it is.
In reality, it’s simpler than you might think. It’s not a mystical fog that hovers over your computer, magical storing all your pictures Nor is it an excruciatingly complex technology that requires a degree to understand. The cloud, or cloud computing, refers to the storage and access of data, applications or system on the internet rather than on physical hardware.
As more and more of our personal information is digitized, the significance of cybersecurity is steadily growing. Ransomware, phishing, and other malicious software are becoming more frequent and more dangerous. Forbes reports that American businesses lose approximately half a billion dollars a year to phishing scams, as well as priceless time and resources fixing the damage caused. Ransomware is also a massive issue (and grossly underreported). The malware of choice for hackers with 60% of malware payloads, businesses are often quiet about ransomware attacks in order to protect their company’s reputation.
In today’s ever advancing society, social media has taken the world by storm, completely upturning how both individuals and businesses interact with each other and how they present themselves. Although the technology for social media has been in the works since the 1970’s with the creation of early forms of message-forum applications and instant messaging, it wasn’t until decades later that social media really began taking off. The launching of platforms like Facebook, YouTube, and Instagram in the earlier 2000’s coupled with growing advancements in smartphone technology helped social media become the beast it is today – 2.46 billion users strong and steadily climbing, bringing in an estimated 41 billion dollars annually.
